Example 3

Why I knew this would work:
- The casual setting is non-performative, as if I was a friend recommending a product.
- The caption at the top prevents viewers from getting bored and scrolling away.
- The exaggerated hook at the start keeps viewer retention and creates intrigue.
- Sneaky tip: occasionally introducing randomness into a video like obscure background objects or in this case misspeaking a word, triggers our desire to address it and see if other people noticed it too. Studies show the brain is taken out of its default mode network in those situations and reacts strongly to "improper" stimuli.